Next Generation of Digital Analytics Features Powerful New Capabilities for Marketers; Includes Social, Mobile and Site Measurement All-In-One

May 03, 2011 — Webtrends, the global leader in mobile and social analytics, today announced that the newest version of its core Analytics product, Analytics 10, is available.

Featuring a highly intuitive user interface and enhanced capabilities for data insight across digital channels, the innovative new platform represents a leap forward for digital measurement.

Analytics 10, a platform for digital analytics, is designed to help marketers more effectively acquire, engage and retain customers and includes the following new capabilities:

•Analytics Across Digital Channels: Analytics 10 transcends a website view of digital data to provide a comprehensive out-of-the-box capability for mobile, social and site marketers incorporating channel-specific performance measures, reports and dashboards.
•Data Beyond the Tag: Analytics 10 enables marketers to visualize data from 3rd party data sources available through feeds, APIs, and public sources. Data from Facebook API, iTunes Connect, PostRank and are integrated into Webtrends Analytics 10 dashboards and broadens the information marketers have about their online marketing activities.
•Intelligent Campaign Discovery: Analytics 10 uses discovery techniques to auto-detect campaign conversion and landing pages and provide out-of-the-box campaign reports and dashboards with minimal configuration.
Analytics 10 was featured at Webtrends’ Engage user conference in San Francisco in February, receiving an enthusiastic response from customers and industry analysts.

With this release Webtrends also moves to more of a marketing dashboard for cross campaign management, providing visibility to metrics across channels. Feedback from key customers during the Analytics 10 pre-release program conducted over the last month has been extremely positive.

This provides organization the ability to measure more of the marketing efforts than ever before—from mobile applications, to main website, to Facebook pages—all in one easy-to-use dashboard.

“With Analytics 10, we put the focus on truly empowering digital marketers and finally breaking down the silos they too often operate within,” said Alex Yoder, CEO, Webtrends. “Today marketers need to look across digital channels, including mobile and social, to get a holistic view of brand performance and customer engagement.  We designed Analytics 10 for this purpose and are extremely pleased with the response from our customers and the market.”

Analytics 10 is currently available as a Software-as-a-Service offering.